Coach Tee's Corner

In an era dominated by TikTok trends and Instagram reels, sports performance has found itself caught between two worlds: one grounded in evidence-based training principles, and the other enticed by viral drills that look "cool" on camera. Coaches across the world are seeing a troubling trend emerge: young athletes and their parents are increasingly prioritizing flash over function, drawn to trainers who trade substance for spectacle. The rise of social media has undeniably changed the landscape of athletic development. Platforms that were once used to share highlights and milestones are now flooded with high-intensity, eye-catching drills, often involving balance boards, cones in figure-8 patterns, or reaction lights. These drills might rack up millions of views, but the real question is: Do they actually work? The Rise of the Clickbait Coach Let’s define what we mean by a “clickbait coach.” These are trainers who rely heavily on visual appeal to promote their services. Th...